As a new media management student, you will work closely with faculty members across disciplines such as artificial intelligence, content marketing, and product and web development in a guided, professional digital-communication experience in our state-of-the-art facilities.

You’ll take a total of 36 credits, six of which are in the Whitman School of Management—Syracuse University’s top-ranked business school.

Featured Courses

ICC 625
New Media Business

Taught by media and tech guru Shelly Palmer, this course looks at the intersection of big tech, big media, and big brands to examine business models and the impact of new media such as blockchain, gaming, augmented reality, and virtual reality.

ICC 683
Case Studies in Media Management

In this course you will travel to New York City for an immersion at the Fisher Center, Syracuse University’s academic space in midtown Manhattan. You’ll hear firsthand from alumni and other industry leaders and tour major media organizations.

ICC 565
Designing Interactivity

This course is an introduction to digital product development. You’ll learn the basic building blocks of the web, basic coding, wireframing, and understand what it takes to build an interactive web product from the ground up.

Explore Electives

Design your own experience by choosing from a number of courses in the Newhouse School, Whitman School, iSchool, and others across campus.

COM 634
Trendspotting in Digital Media

So what’s next in digital media? The truth is we don’t know. It’s impossible to predict the future. But we can learn to look for the tips, forces, voices, and clues to see what the next big trend could be. Develop strategies for keeping your eyes on the future.

MND 613
Emerging Media Platforms

Strap on an Oculus Quest and learn how to tell stories interactively. This skills-based course will help you identify and embrace opportunities posed by emerging media technologies such as virtual reality, augmented reality, and 360-degree video.

ICC 510
Entrepreneurial Thinking for Media Professionals

Learn the entrepreneurial concepts that media professionals need to know through case studies and hands-on exercises. In the face of media changes and disruption, even established and high-growth media companies are seeking individuals who think like entrepreneurs.

New Media Management Master’s Program Schedule

Summer Session II (6 credits):

ICC 617Issues in Media Management3
COM 698Media Law3

Fall Semester (12 credits):

ICC 565Designing Interactivity3
ICC 606Content Management, Development & Innovation3
ICC 625New Media Business3
MBC 631Financial Accounting3

Spring Semester (12 credits):

ICC 683Case Studies in Media Management
(Pre-req: ICC 606 and ICC 625)
ICC 575Advanced Web Design
(Pre-req: ICC 565)
EEE 643Emerging Enterprise Consulting
Or approved Whitman elective
New Media Management elective
(Chosen with program director)

Summer Session I (6 credits):

ICC 689New Media Management Capstone6

Total credits: 36*

*Students without a prior communications background must complete an additional six credits in Newhouse coursework chosen with guidance from the program director.