Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, leads the "Lovemarks" Student Workshop, sponsored by the Eric Mower Advertising Forum.



As an advertising graduate student, you learn about advertising practice, management and marketing. You take a comprehensive look at strategic planning, creative strategy, media planning, digital advertising, branding and fashion advertising as well as communications law, theory and research, while honing your writing and visual communication skills. At the end of the one-year program, you produce an integrated marketing communications campaign for a real-world client. 

See the 2020-2021 advertising master's program course list for more information. 

For complete program requirements and a list of available graduate advertising courses, see the Syracuse University Course Catalog.