A photo of the PR Week Awards from 2017, 2016 and 2015 won by the Newhouse School.

Newhouse's public relations program was named by PRWeek as Outstanding Education Program and PR Education Program of the Year in 2016, and earned an honorable mention for PR Education Program of the Year in 2012 and 2018.

Public Relations

Newhouse public relations students graduate fully prepared to enter today's public relations workplaces.

Newhouse's public relations program is one of the oldest and most prestigious in the nation. Here you learn how to manage corporate, government, economic, consumer and media relationships and you gain essential technical and management skills.

Strategic thinking taught here

Public relations (PR) professionals need to connect organizations with their publics through strategic communications. With a Newhouse degree, you will be well-prepared to develop those strategies and advise businesses, government entities and nonprofit organizations in matters of public opinion and social responsibility. You learn how to reach many kinds of groups, including consumers, government officials, community organizations, employees, investors and journalists. We equip you with technical skills expected of entry-level professionals and the management skills you need to advance.

The PR degree plan of action

To start, you learn the basic skills of writing, graphic design, interactive communications and oral presentation. You then study how to develop and evaluate communication campaigns. You produce campaign materials, original research, brochures and newsletters. You learn how to balance clients' expectations and budget limitations. You also work with other students to simulate common public relations events like news conferences.

As a senior, you get a feel for the most sophisticated public relations operations in the world through a faculty-supervised trip to New York City, where you meet with professionals to gain insight and get advice on job searches and portfolios.

When you graduate, you may find work in corporations, public relations agencies, government, health care institutions, schools, travel and leisure enterprises, sports organizations, trade or professional associations or high-tech ventures.

Christal Johnson

Featured Faculty

Christal Johnson

Assistant Teaching Professor Public Relations

Christal R.S. Johnson earned a doctoral degree in strategic communication from the University of Oklahoma. Before joining Newhouse, she worked as an assistant professor at Howard University. At Newhouse, she teaches PR Research, Social Media Analytics, Thesis Preparation Seminar, and Hip Hop & Media.

View Bio