The advertising master’s curriculum at the Newhouse School reflects the dynamism of the industry itself, helping you develop professional strategies to succeed and thrive in positions at advertising agencies, creative boutiques, brand consulting, corporate marketing departments, start-ups, as well as traditional and social media companies.
Customize the curriculum to your goals by choosing an interest area such as digital engagement, interactive design, data/strategic analytics and native advertising/content marketing.
Advertising Master’s Program Schedule
Summer Session II – 6 credits (July)
| ADV 611 | Strategic Principles and Practices | 3 credits |
| VIS 607 | Graphic Design Fundamentals | 3 credits |
Fall Semester – 12 credits
| ADV 604 | Seminar in Advertising Practice and Leadership | 3 credits |
| ADV 612 | Strategic Brain: Account Planning and Research | 3 credits |
| ADV 613 | Strategic Brain: Media Planning | 3 credits |
| Elective (See Academic Interest) | 3 credits |
Spring Semester – 12 credits
| COM 697 | Advertising and Public Relations Law | 3 credits |
| ADV 615 | Creative Brain | 3 credits |
| ADV/ICC 523 | Digital Branding and Strategy | 3 credits |
| Elective (See Academic Interest) | 3 credits |
Summer Session I – 6 credits
| ADV 625 | Integrated Advertising Campaigns | 6 credits |
Academic Interest:
Students are required to complete an interest area that satisfies their individual career goals. Faculty advisers will work with students to select two electives that build a critical understanding in a particular area of interest.
Recommended emphases can include, but are not limited to the following:
Digital engagement
Brand management
Media planning
Cross-cultural advertising
Fashion promotion
Health promotion
Non-profit promotion
Electives with a focus on branding, data, design, fashion, insights, marketing, research, production, social media, sports promotion, strategy, or video are highly recommended.