The advertising master’s curriculum at the Newhouse School reflects the dynamism of the industry itself, helping you develop professional strategies to succeed and thrive in positions at advertising agencies, creative boutiques, brand consulting, corporate marketing departments, start-ups, as well as traditional and social media companies.

Customize the curriculum to your goals by choosing an interest area such as digital engagement, interactive design, data/strategic analytics and native advertising/content marketing.

Advertising Master’s Program Schedule

Summer Session II – 6 credits (July)

ADV 611Strategic Principles and Practices3 credits
VIS 607Graphic Design Fundamentals3 credits

Fall Semester – 12 credits

ADV 604Seminar in Advertising Practice and Leadership3 credits
ADV 612Strategic Brain: Account Planning and Research3 credits
ADV 613Strategic Brain: Media Planning3 credits
Elective (See Academic Interest)3 credits

Spring Semester – 12 credits

COM 697Advertising and Public Relations Law3 credits
ADV 615Creative Brain3 credits
ADV/ICC 523Digital Branding and Strategy3 credits
Elective (See Academic Interest)3 credits

Summer Session I – 6 credits

ADV 625Integrated Advertising Campaigns6 credits

Academic Interest:
Students are required to complete an interest area that satisfies their individual career goals. Faculty advisers will work with students to select two electives that build a critical understanding in a particular area of interest.
Recommended emphases can include, but are not limited to the following:
Digital engagement
Brand management
Media planning
Cross-cultural advertising
Fashion promotion
Health promotion
Non-profit promotion

Electives with a focus on branding, data, design, fashion, insights, marketing, research, production, social media, sports promotion, strategy, or video are highly recommended.