Master’s in Advertising

As a Newhouse advertising master’s student, you’ll learn through a combination of theory and practice about how successful campaigns get created. You’ll learn about the strategy and insights that build campaigns and how shifts in technology, society and culture offer opportunities for brands to create a conversation with audiences, rather than shouting at them. At Newhouse, we are passionate about giving you the skills to prepare you for the future.

About the Newhouse Master’s in Advertising

Our intensive, yearlong advertising master’s program gets you the education and experience you need to launch your career in advertising.

You will engage with all aspects of the dynamic advertising industry. In addition to a real-world grounding in advertising theory and practice, you will be immersed in social media, connected television (CTV), programmatic advertising, environmental, social and governance (ESG) strategies and digital privacy and ethics. You will work in collaborative team environments, honing your communications skills while working with real-world clients presenting directly to current agency and brand leaders.

What Will I Learn in the Advertising Master’s Program?

You will learn all about all aspects of the industry while allowing you to go deeper into a particular area of interest, such as digital advertising, ad production, media planning and buying or social media.

You will have the opportunity to travel to New York City and visit the headquarters of the industry’s leading global companies, hosted by alums who are now leaders at top ad agencies, ad tech firms and media companies.

Our top-rated faculty has more than 150 years of experience in the advertising industry. Newhouse faculty members have led many Fortune 500 company brands such as Proctor & Gamble, AT&T, Toyota, IBM, Facebook, GoPro, Netflix, and L’Oreal. You will learn from professors with experience at top ad agencies such as Saatchi & Saatchi, Leo Burnett, McCann, VMLY&R and the Martin Agency.

Who Should Apply to the Advertising Master’s Program?

If you are already working in the advertising industry, this program will give you a competitive edge in your career. If you are involved in adjacent industries such as marketing, public relations, communications, media management or product marketing, the Newhouse advertising master’s program can give you a strategic advantage in making the move to advertising.

Application Deadline

For more information about the M.A. in advertising, contact Professor Beth Egan (beegan@syr.edu), Program Director.

For more information about graduate studies at the Newhouse School, contact Martha Coria (macoria@syr.edu), Assistant Director of Graduate Programs.