Recognized as one of the top advertising and digital branding programs in the country, the Newhouse advertising curriculum provides an interdisciplinary approach to learning, introducing you to both theory and practice through project-based experiences using real clients in almost every advertising class. Industry luminaries are a fixture at Newhouse, presenting up-to-the minute insights into your career.
In addition to taking core courses in advertising and communications, you can select one of two tracks: Creative or Insights and Strategy.
Advertising Practice in a Diverse Society
Learn about concepts, regulations and ethics involved in advertising to diverse populations.
Conceptual and Creative Thinking in Media Planning
Prepare a media plan for a marketing communications campaign to understand how different media are used to enhance the persuasive power of the advertising message
Integrated Advertising Campaigns (Capstone)
Function as a full service advertising agency, encompassing all the disciplines studied during the student’s tenure at Newhouse. Students work with clients and execute a complete campaign, from strategy to creative executions and a media plan.