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25th Edition Text from World's Best Judges:
Category 1 Comments
Overview:
Newspapers belong to the future. This year's winning papers understand that. They are exploring in their different ways, taking risks, devising new formulas, pushing the frontiers of technology and ideas. In London and Mexico City, in Glasgow and Warsaw, and in the Swedish town of Uppsala, we find the future.
In each of these places, we hear a conversation going on between readers and editors. The winning newspapers are obviously listening.
Here is what the World's Best-Designed Newspapers™ are doing to set themselves apart:
- They know who they are. Their identity is embedded in all of their design and all of their content. It lives in the way they handle the smallest details.
- They cross boundaries. The old way: we are serious; we are humorous; we are down-market. The new way: whatever works.
- They are passionate about all that they do. They resist compromise.
- They know the importance of design. They respond to the need for excellence in typography, photos, graphics and illustrations.
- They work as a team. It is impossible to tell where the visual editing ends and the word editing begins.
- They make decisions. They know their material, they plan it, they organize it, and they build pathways for readers.
- They are inventive. They look for new solutions. They grapple with the problems that have dogged us for decades.
- They are willing to invest. They spend on quality - in technology, in paper, in printing.
- They have a relationship with their readers. They are interested in their lives. They talk to them in their writing.
- They keep their eyes open. They watch trends in their industry and in their demographics. They are willing to change.
Edicion #25: Comentarios de los Mejores Jueces del Mundo:
Categoria #1: Comentarios
Algunas Palabras
Los periodicos pertenecen al futuro. Los diarios que han ganado en este ano comprenden esto. Los mismos exploran y estiran, en sus differentes estilos, tomando riesgos y aplicando nuevos formatos, las fronteras de la tecnologia y las ideas. En Londres, en La Ciudad de Mejico, en Glasgow & Warsaw, y en el pueblo Suizo de Uppsala, encontramos el futuro. En cada uno de estos lugares se puede escuchar una conversacion entre los lectores y los editores. Los diarios ganadores claramente prestan atencion. Aqui una muestra de lo que los diarios mejor disenados del mundo estan haciendo para separarse de los demas.
- Ellos saben quienes son. Su identidad esta representada en todo su diseno y su contenido. El diario vive de su trato a los detalles mas pequenos.
- Cruzan fronteras. Es estilo clasico: somos serios, tenemos sentido del humor, somos "down-market". Lo contenmporaneo: lo que trabaje.
- Son apasionados. Resisten el doblarse antes las presiones externas.
- Conocen la importancia del diseno. Responden a la necesidad de excelencia en tipografia, fotografia, elementos graficos e ilustraciones.
- Trabajan como un equipo. Es imposible saber donde el editaje visual termina y donde el editaje verbal comienza.
- Hacen desiciones seguras. Conocen su campo, lo planifican, lo organizan y contruyen caminos para llegar a sus lectores.
- Son inventivos. Buscan nuevas soluciones. Ellos batallan los problemas que nos han persegido por decadas.
- Estan preparados para invertir. Ellos creen en calidad y gastan en tecnologia, en papel y en impresion.
- Tienen una relacion con sus lectores. Les interesa su vida y se comunican con ellos a traves de la palabra.
- Siempre andan de ojo abierto.Vigilan la moda de la industria y de su grupo demografico. Son capaces de cambio
