The master's degree program in media management is offered jointly with the Martin J. Whitman School of Management and focuses on management responsibilities, including marketing, promotion, and finance functions of the communications industry.
Media management students with an interest in new media, such as the Internet or satellite communications, have the opportunity to study these evolving industries during their coursework.
By emphasizing communication and management skills, students are prepared for decision making careers in the varied fields of national and global media. The program is an ideal extension of a communications degree, as up to six media management credits may be excused for previous relevant study. The program requires 36 to 42 credits, depending on prior communications academic experience. Students may not be excused from taking credits in the management area, nor may they be excused from taking credits on the basis of work experience for either school.
Students begin their studies in early July. They conclude the program by completing a six-credit capstone experience the following summer. While previous full-time work experience is not a requirement for admission to this program, preference is given to applicants with some practical experience in communications or business.