Newhouse School of Communications

Media Management:

Course work for the master's degree in media management focuses on the analytical skills you'll need to be a part of the decision making process in the communications industry.

Program Requirements - 36-42 Credits - M.S.

Second Summer Session
COM 698 - Media Law
COM 605 - Quantitative Methods for Mass Communications Research

Fall Semester
MBC 603 – Creating Customer Value
MBC 604 – Managing the Marketing Mix
MBC 607 – Understanding Financial Statements
MBC 609 – Accounting for Managerial Decisions
Media Management (choose two)

  • ADV 604 - Seminar in Advertising Practice and Management
  • NEW 608 - Principles of Journalism
  • PRL 605 - Organizational Public Relations
  • TRF 594 - Television Business
  • TRF 592 – Film Business

Spring Semester
MBC 618 – Competitive Strategy
MBC 619 – Corporate Strategy
MBC 639 – Leadership in Organizations
MBC elective (choose one)

  • MBC 632 - Managerial Accounting
  • MBC 633 - Managerial Finance
  • MBC 634 - Introduction to Information Technology and E-Commerce
  • MBC 635 - Operations and Supply Chain Management
  • MBC 638 - Data Analysis and Decision Making
  • OR another approved MAR, LPP, or MIS elective

TRF 683 - Communications Industry Frontiers

First Summer Session
TRF 689 -Media Management Capstone

Students without a prior communications background must complete an additional six credits in Newhouse coursework chosen in conjunction with the program director.

This curriculum was updated 4/08 and is subject to change.

For further information and course descriptions, please link to the University's Graduate Course Catalog.