Newhouse School of Communications

Advertising:

In your advertising classes, you'll spend time talking about current campaigns -- what's working, what's falling flat, and why? You'll also do projects that will give you something to show when you look for internships and jobs after graduation. Your capstone experience involves putting together a comprehensive marketing communications campaign for a local business...applying everything you've learned for a company that really wants your expertise.

Program Requirements - 36 Credits - M.A.

Second Summer Session
ADV 607 - Writing for the Advertising Profession
GRA 617 - Visual Communication Theory and Practice

Fall Semester
ADV 604 - Seminar in Advertising Practice and Management
COM Research or Theory Elective (choose one)

  • COM 605 - Quantitative Methods for Mass Communications Research
  • COM 755 - Communications Theory

ADV Specialization (choose one)

  • ADV 507 - Advertising Media
  • ADV 509 - Advertising Research

Management Elective (choose one)

  • MAR 755 - Marketing Communications Strategy
  • OR
  • A management related elective (substituted by petition)

Spring Semester
COM 698 - Media Law
ADV 601 - Introduction to Copy and Layout
ADV Elective (choose one)

  • ADV/ICC 523 – Interactive Advertising and e-branding
  • ADV 645 - Economics, Persuasion, and the Global Marketplace Elective

ADV 645 - Economics, Persuasion, and the Global Marketplace Elective

First Summer Session
ADV 625 - Advertising Campaigns (Capstone)

This curriculum was updated 4/08 and is subject to change.

For further information and course descriptions, please link to a PDF version of the University's Graduate Course Catalog.