Thompson quoted in Moneyish story about celebrity endorsements

May 22, 2018

Robert Thompson, trustee professor and director of the Bleier Center for Television and Popular Culture, was quoted in the Moneyish article “Why Chrissy Teigen and John Legend land all the best endorsement deals.”

"There’s a sense with these two—both alone or together—where you buy the sincerity of the pitch. You want to somehow be like them.” 

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