Social media guru for Covergirl cosmetics joins Newhouse in NYC faculty

Liesel Rickert

October 8, 2015

Ariana Finlayson leads strategy across seven social media platforms

Ariana Finlayson is the newest member of the Newhouse NYC teaching staff. She is an adjunct professor teaching Social Platforms, Processes, and Perspectives, otherwise known as the social media class. An experienced professional in the field, Ariana worked for editorial at Hearst Digital Medial ( and Wenner Media ( before moving to her current position as senior digital engagement strategist at Marina Maher Communications, where she leads the social strategy for her client, COVERGIRL. Through this class, students hear from varied professionals working in the social media industry, plus pay visits to platform offices including Twitter and Google. 

What is a fun fact about your job?
"In leading the social strategy across seven platforms for my brand, the day-to-day is never the same, which keeps things exciting. Throughout the year, I get to attend red carpet events like The GRAMMYs, the MTV Video Music Awards, and 2015 New Year’s Eve in Times Square where COVERGIRL has been a main sponsor. I do on the ground social amplification at these events, and they’ve all been incredible, once-in-a-lifetime experiences."

Continue reading the full interview here.