Sheehan quoted in Autoblog story on new Ford slogan

October 23, 2018

Brian Sheehan, professor of advertising, was quoted in the Autoblog story, “What advertising experts think of ‘Built Ford Proud’.”

"Ford is emphasizing that in a world of talk, and a world where many brands are based on intangibles, they build things, important things, and they build them well."

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