Senior Associate Dean Amy Falkner weighs in on what Caitlyn Jenner means for advertising

Communications@Syracuse

June 8, 2015

A lot has been written about Caitlyn Jenner in recent weeks, from the virality of her Vanity Fair cover to the value of her personal brand and even to what’s next for the transgender community. Few, however, have written about the brands and advertisers that stand to support Jenner as she moves into the next phase of her life, and with good reason: many are staying silent.

AdAge delved into this a little in their recent article, Brands Remain Silent on Caitlyn Jenner, for a Variety of Reasons. AdAge reporter Michael Sebastian wrote that in an “outpouring of media coverage and social media chatter…one cohort remains noticeably absent from the conversation: brands.” We recently sat down with Newhouse Senior Associate Dean for Academic Affairs Amy Falkner to discuss this situation, and to get her take on the advertising aspect of Caitlyn Jenner’s upcoming E! docu-series, I Am Cait, which premieres July 29th.

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