Morning Consult quotes Egan in story about Movie Pass

March 5, 2018

Beth Egan, associate professor of advertising, was quoted by Morning Consult for the story “MoviePass Intrigues Consumers, But Company Faces Marketplace Challenges.”

“I do think there is a greater thirst for shared experiences and in some way it could almost be seen as a more authentic experience when you’re sharing it with others."

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