Enough Project co-founder John Prendergast to headline sixth annual public diplomacy symposium November 1

October 23, 2013

Event will feature panels on the actors and actions in the field, launch latest edition of academic journal

On Friday, November 1, the Association of Public Diplomacy Scholars (APDS) at Syracuse University will hold its sixth annual symposium, “Actors and Actions in a Globalized World.” A closing keynote lecture by Enough Project co-founder John Prendergast will follow three panels discussing what public diplomacy is, and the actors and actions involved in the field today.

The panels represent actors in current public diplomacy scholarship: nations, the media and nonstate actors. Syracuse University faculty and alumni of the Public Diplomacy graduate program will moderate the discussions. Each will feature one or more theorists to guide the conversation, with practitioners to provide real-life examples.

Following the panels, APDS will launch its fourth annual edition of Exchange: The Journal of Public Diplomacy, including contributions from Syracuse faculty, Public Diplomacy program students and academics nationwide.

Symposium staff will live tweet all panels and lectures from the Public Diplomacy program’s Twitter handle (@suPD) using #supd2013. Questions for the participants will be accepted prior to and during the symposium. All events will be live streamed at http://www.ustream.tv/channel/maxwellsu.

This year’s symposium is made possible with generous assistance from the Maxwell School of Citizenship and Public Affairs, the S.I. Newhouse School of Public Communications, the Moynihan Institute of Global Affairs, the Office of the Chancellor of Syracuse University, the Graduate Student Organization, and other partners.

Symposium Schedule: Friday, November 1, 2013
(participants subject to change)

All events to be held in the Public Events Room, 220 Eggers Hall, Syracuse University

9:00 am-9:30 am        Breakfast

9:30 am-10:00 am      Opening Lecture: What is Public Diplomacy?

This lecture will set the tone for the symposium. It will present an overview of the field and its evolution today to include a multitude of actors. The lecture will demonstrate the importance of this field to both governments and the general public. It will provide an introduction to the three panels and some predictions for the future.


Nichole Allem, Senior Advisor for Public Affairs, U.S. Department of State and Syracuse University Public Diplomacy alumna

10:00 am-11:30 am    Panel 1: Smart Power, Smart Nations

This panel will discuss the role of nation branding in public diplomacy. The conversation will center on how countries try to present themselves to foreign publics, and in turn how foreign publics actually perceive these nations. Included in the discussion will be different strategies used by different nations, the importance of these types of tactics, and the increasing role of publics in diplomacy.


Mike McLean, Staff Assistant, Bureau of International Information Programs, U.S. Department of State and Syracuse University Public Diplomacy alumnus

Panelists include:

Thomas Cromwell, Founder and President, East West Communications

Juan-Carlos Molleda, Professor, Department of Public Relations, College of Journalism and Communications, University of Florida

Craig Hayden, Assistant Professor of International Communication, School of International Service, American University

Amer Yaqub, Senior Vice President, Global Advertising Sales, Foreign Policy Group

Amb. Edward Walker Jr., Professor of Global Political Theory, Hamilton College

11:30 am-12:30 pm    Lunch

12:30 pm-2:00 pm      Panel 2: The Power of the Media in Egypt’s Uprising

This panel will discuss the role of mediated public diplomacy and the rising importance of social media. The conversation will look at three different media actors involved in the changing of power in Egypt. It will include the perspective of an international news organization, a social media theorist, and a governmental media institution.


Ryan J. Suto, Research Associate, Tahrir Institute for Middle East Policy and Syracuse University Public Diplomacy alumnus

Panelists include:

Guy Golan, Associate Professor of Public Relations and Public Diplomacy, S.I. Newhouse School of Public Communications, Syracuse University

Shawn Powers, Assistant Professor, Department of Communication, Georgia State University (specialist in international political communication and Middle Eastern media)

Erik Nisbet, Assistant Professor, School of Communication, The Ohio State University (specialist in Middle Eastern media influence)

Omnia Al Desoukie, Egyptian journalist and student, S.I. Newhouse School of Public Communications, Syracuse University

2:00 pm-3:30 pm        Panel 3: The Global Participant in All of Us

This panel will discuss the rise of new public diplomacy, which centers on the increasing importance of nonstate actors. The conversation will center on influence of different nongovernmental actors on foreign policy. The nonprofits will touch on the difference between advocacy and diplomacy, while the international business representatives will discuss the difference between good business and diplomacy. Ultimately, this panel will demonstrate the strategic use of publics to influence the policy decisions of governments.


Hans Peter Schmitz, Associate Professor of Political Science, Maxwell School of Citizenship and Public Affairs and Co-Director, Transnational NGO Initiative, Moynihan Institute of Global Affairs, Syracuse University

Panelists include:

Olga Zatepilina-Monacell, Assistant Professor, Department of Communication, Appalachian State University and Syracuse University Public Diplomacy alumna (specialist in nonprofit public relations and public diplomacy)

Mark Nerenhausen, Founding Director and Professor of Prictice, Janklow Arts Leadership Program, Syracuse University (specialist in cultural diplomacy)

Kristin Treier, Senior Program Officer, Business & Industry, World Wildlife Fund and Syracuse University Public Diplomacy alumna

Charles Benjamin, President, Near East Foundation

3:30 pm-5:00 pm    Exchange Journal launch

APDS journal staff members will introduce the new issue of Exchange: The Journal of Public Diplomacy and briefly discuss this year’s contributions to scholarship

Keynote:  The Role of the Individual in Foreign Policy - John Prendergast

5:00 pm-5:30 pm         Reception

About John Prendergast

John Prendergast is a human rights activist and best-selling author who has worked for peace in Africa for over 25 years. He is the co-founder of the Enough Project, an initiative to end genocide and crimes against humanity affiliated with the Center for American Progress. Prendergast has worked for the Clinton White House, the U.S. Department of State, two members of Congress, the National Intelligence Council, UNICEF, Human Rights Watch, the International Crisis Group, and the US Institute of Peace.

Prendergast has been a visiting professor at Stanford University, Columbia University, the University of San Diego, Eckerd College, the University of Maryland, the American University in Cairo, the University of Pittsburgh, and St. Mary’s College. He has been awarded six honorary doctorates. He is a board member and serves as strategic advisor to Not on Our Watch, the organization founded by George Clooney, Matt Damon, Don Cheadle, and Brad Pitt.

About the Participants

Nichole Allem is the Senior Advisor for Public Affairs in the Office of the Special Advisor for International Disability Rights in the Bureau of Democracy, Human Rights, and Labor at the U.S. Department of State. Most recently, she oversaw the development of programs and products for embassy use in communicating with foreign publics on the issues of democracy, human rights, and environment in her capacity as a public diplomacy policy officer in the Bureau of International Information Programs (IIP) at the State Department.  Prior to her work in IIP, Allem served as an advisor to the Under Secretary for Public Diplomacy and Public Affairs on the U.S.-Russia Bilateral Presidential Commission’s Working Group on Education, Culture, Sports, and Media. A graduate of the Public Diplomacy program at Syracuse University, she received a M.A. in International Relations and a M.S. in Public Relations in 2010. A native of Canton, Ohio, Allem graduated from Elon University in 2008 with a B.A. in Corporate Communications and a minor in English Literature.

Michael McLean graduated from Syracuse University with a Bachelor’s in International Relations in 2010.  He completed a Boren Fellowship in Rio de Janeiro, Brazil before returning to Syracuse for the public diplomacy graduate program, where he earned a Master’s of Arts in International Relations from the Maxwell School and a Master’s of Science in Public Relations from the S.I. Newhouse School of Public Communications in May 2013.  Michael has interned for the:  U.S. Consulate in Rio de Janeiro, Brazil; Organization of American States; U.S. Embassy in Maputo, Mozambique; and most recently in the Office of the Secretary of State in Washington, D.C. In March, Michael accepted a full time position with the Civil Service at the U.S. Department of State in the Bureau of International Information Programs, as a Staff Assistant in the Front Office.  Michael works closely with Bureau leadership, briefing them on policy and operational developments; accompanies them on international travel; and supports them in any way necessary.

Thomas Cromwell is the founder and president of East West Communications. East West Communications is a thought leader in nation branding and communications, and provides services that are designed to help countries achieve their optimal position in the global system, with enhanced reputation and increased investment, exports and tourism. Cromwell is also the President of Universal Newswires Limited that provides English-language reporting on countries and regions.  He is also the President of Washington Summits and the Directors of Hope Mountain Foundation. Additionally, Cromwell is widely published on the topic of nation branding and communications.

Juan-Carlos Molleda is a professor in the Department of Public Relations and director of the MAMC Global Strategic Communication of the College of Journalism and Communications at the University of Florida (UF). He is also an affiliated faculty of the UF Center for Latin American Studies and a Fulbright Senior Specialist. His research interests are in global corporate public relations management, including coordination and control mechanisms and transnational crises; public relations practices, regulations, professionalism, and social roles in Latin America; multi-sector partnerships creation and maintenance; and the interplay between the construct of authenticity and strategic communication practices. Dr. Molleda received his Bachelor of Science in Social Communication (1990) from Universidad del Zulia in Venezuela, a Master of Science in Corporate and Professional Communications (1997) from Radford University in Virginia and a Doctor of Philosophy degree in Journalism and Mass Communications with an emphasis on international public relations and international business (2000) from the University of South Carolina. He is a founding member of the Institute for Public RelationsCommission on Global Public Relations Research.

Dr. Craig Hayden is an assistant professor in the International Communication Program at American University’s School of International Service. His current research focuses on the discourse of public diplomacy, the rhetoric of foreign policy related to media technologies, as well as the impact of global media and media convergence on international relations. He is particularly interested in the comparative study of public diplomacy and media culture as a pivotal resource for international relations, as well as the impact of communication technology on international influence. Dr. Hayden received his Ph.D. from the Annenberg School of Communication at the University of Southern California. Dr. Hayden has an MA in International relations from the University of Southern California. He holds a BA in politics and economics from the University of California, Santa Cruz. He is also the author of "The Rhetoric of Soft Power: Public Diplomacy in Global Contexts" (Lexington Books, 2012).

Amer Yaqub is the Senior Vice President of Global Advertising Sales at the Foreign Policy Group. He works with companies and governments worldwide on strategic communications campaigns that leverage live events, innovative digital and print products, and custom research. With more than 15 years of experience in international marketing and media, Amer spent 10 years at the Washington Post, where he rose from advertising sales representative to sales manager and then Director of the International category. In this role, Amer worked in over 30 countries with dozens of governments and corporations on creative communications solutions including nation branding campaigns for Russia, China, India, Turkey and Spain and industry-leading programs for Shell, Areva, Alcatel and Airbus, among others. In December 2008, he joined Foreign Policy serving as Publisher and then Managing Director, Nation Branding before his current role as Sr. Vice President, International. During his tenure at FP, Amer helped win major corporate campaigns from Shell, Chevron, Northrop Grumman, Boeing, Lockheed Martin, Verizon and Hewlett Packard as well as an extensive nation branding initiative for East Timor. Amer has an MBA from Columbia Business School and a B.S. in Economics from Carnegie Mellon University.

Ambassador Edward Walker Jr. possesses a unique depth of knowledge and experience in the issues of the Middle East. Throughout a diplomatic career spanning 35 years, he served Republican and Democratic Administrations alike in key Ambassadorial positions, including Egypt, Israel, the United Arab Emirates, and at our UN mission in New York. He served as Assistant Secretary for the Middle East under both the Albright and Powell State Departments. Ned has personally worked with every Middle East leader, except Libya, with whom the US has relations. After retiring from the US Government, Walker became the President of the Middle East Institute; a 60-year-old Washington-based non-governmental organization. He held this position for five years. He recently resigned to take up the position of Christian A. Johnson Distinguished Professorship of Global Political Theory at Hamilton College in Clinton, NY. He now divides his time between Washington, DC and Clinton, NY. He holds a Bachelor’s degree in Philosophy from Hamilton College and a Master’s degree in International Relations from Boston University. He is the recipient of various US Government honors and has an honorary doctorate from Hamilton College.

Ryan J. Suto is a Research Associate at the Tahrir Institute for Middle East Policy and an alumnus of Syracuse University’s Public Diplomacy graduate program.

Guy J. Golan (Ph.D., University of Florida) is an associate professor at the S.I. Newhouse School of Public Communications at Syracuse University. His research focuses on international political public relations and public diplomacy. Golan is also the editor in chief of The Public Diplomat, an international public relations and public diplomacy blog. He has published more than two dozen research articles in such journals as Communication Research, Journalism & Mass Communication Quarterly, Mass Communication & Society, and Journalism Studies. He also co-edited the book International Media Communication in a Global Age (Routledge).

Shawn Powers (Ph.D., University of Southern California) specializes in international political communication, with particular attention to the geopolitics of information and technology policy. He’s currently wrapping up a book, The Real Cyber War: The Political Economy of Internet Freedom (University of Illinois Press). The project outlines the historical genesis of the Internet freedom movement, tracing its origins to modern day. Moving beyond debates about the democratic value of new and emerging media technologies, the book focuses on the political, economic and geopolitical factors driving Internet freedom and security policies. Powers is also closely affiliated with the University’s Transcultural Violence and Conflict initiative where he co-leads a project on Civic Approaches to Religious Conflict (with support from the British Council and the U.S. Institute of Peace). In addition, as an associate director at the Center for International Media Education, he is co-leading a project on Critical Thinking in Iraqi High Education (supported by the Open Society Foundations).

Erik Nisbet is an assistant professor at the School of Communication at The Ohio State University. His research focuses on public diplomacy and foreign policy, comparative democratization, and science, health and environmental communication focusing on barriers to effective communication. Previously he was a lecturer in the Department of Communication at Cornell University. Nisbet has also served as the National Marketing and Brand Manager at Cintas and the Director of Strategic Market research services at RealTime Hotel Reports. He received a Masters of Science from the Department of Communication at Cornell University (2006). He also received his Bachelor of Arts from the Department of Government at Cornell University (1998). Nisbet is widely published in the field of communication.

Omnia Al Desoukie is a M.A. Media Studies Candidate at the S.I. Newhouse School of Public Communications at Syracuse University. Her research interests are in political communication, specifically political economy of news organizations and propaganda. Prior to joining Newhouse, Omnia was a reporter in Cairo for various international news media to which she would cover breaking news. She reported in various cities in Egypt on a wide spectrum of topics mainly political parties and social movements.

Olga Zatepilina-Monacell is an assistant professor in the Department of Communication at Appalachian State University in Boone, N.C. She teaches courses in public relations and conducts research in corporate reputation. Olga published in Place Branding and Public Diplomacy and Public Relations Review. Her doctoral dissertation explored “Why U.S.-Based Nonprofit Nongovernmental Organizations Have a Stake in the U.S. Standing.” Olga joined academia after a twelve-year career in communications and international development. Her assignments with U.S.-Government funded international development agencies included an alternative livelihoods project in Afghanistan, a governance project in Iraq, and a democracy-building project in Moldova. In these positions, Olga trained civil servants and civic leaders in media relations, advised government press offices, managed strategic communications, and ran public outreach campaigns. Olga holds a Ph.D. in mass communications from Syracuse University, an M.S. in communication from the University of Louisiana at Lafayette, and a bachelor’s in French from the State University of Moldova. She is originally from Ukraine.

Mark Nerenhausen serves as both founding director and professor of practice of the Janklow Arts Leadership Program. He brings more than two decades of professional arts administration experience to Syracuse University, having most recently served as president and CEO of the $354 million AT&T Performing Arts Center in Dallas. From 1998-2009, Nerenhausen fashioned Broward Center into a catalyst for tourism, economic development, education, industry innovations and cross-cultural exchange. His academic experience includes faculty positions at Florida International University in Miami; Nova Southeastern University in Davie, Fla.; and Florida Atlantic University in Fort Lauderdale. A sought-after keynote speaker and consultant, he serves on the boards of the Bluegreen Corp. in Boca Raton, Fla., and is a member of the Dean’s Advisory Board for the University of Wisconsin-Madison Graduate School of Business, from which he earned an M.A. in arts administration.

Hans Peter Schmitz is associate professor of political science at the Maxwell School of Citizenship and Public Affairs at Syracuse University. He is also the Co-Director of the School’s Transnational NGO Initiative at the Moynihan Institute of Global Affairs at Syracuse University. His areas of expertise include human rights and rights-based approaches to development, non-governmental organizations, global health advocacy, and corporate social responsibility.  Schmitz studies organizational effectiveness and accountability for NGOs, as well as global public health issues.  He has written two books and co-authored numerous book chapters and articles.  Schmitz earned a Ph.D. from the European University Institute (Italy), in 1999. Previously Schmitz was a Post-Doctoral Fellow/Instructor for the Human Rights Program at the center for International Studies at the University of Chicago.  He received his MA in Political Science, history and European Ethnology from the Eberhard-Karls-University, Tübingen, Germany.

Kristin Treier is a senior program officer for World Wildlife Fund’s Business & Industry team where she works with some of the world's largest multinational companies to improve corporate sustainability practices, promote more responsible supply chains, and engage communities where they operate. With experience in relationship building and communications management, Kristin strategizes, manages and grows WWF’s partnerships with large U.S.-based multinational companies, including The Coca-Cola Company, Procter & Gamble, Walmart and others. Kristin has first-hand experience working across a broad range of social and environmental initiatives and programs. Her primary areas of expertise are strategy development, relationship management and communications. Kristin believes that companies can, and should, be a force for good in the world – and that this is also good for business. She earned a master’s degree in Public Diplomacy from Syracuse University in 2009, including a M.A. in International Relations and a M.S. in Public Relations. She also holds a bachelor's degree in Animal Behavior from Bucknell University.

Charles Benjamin has over twenty years of experience in international development, with extensive experience in community development and natural resource management throughout the Middle East and Africa. He has been associated with NEF since 1993, when he began a 5- year assignment as Country Director in Morocco. Based in rural Ouarzazate Province, he helped establish NEF’s Appropriate Technology Training Center, which spearheaded rural development initiatives across southern Morocco. He also served in Morocco as a Fulbright scholar, conducting research on traditional irrigation systems and agricultural development in the Draa Valley, and as a Peace Corps Volunteer, teaching at Hassan II University in Casablanca. Prior to becoming President of NEF in January 2010, he was a Senior Manager with the International Resources Group, an international development consulting firm based in Washington, DC, where he managed USAID-funded development projects in the Middle East and Africa. From 2005 to 2007, he taught courses on international environmental issues and development at Williams College as Class of 1946 Visiting Professor. He holds a Ph.D. in natural resources and environment from the University of Michigan, with a focus on decentralization and local institutional development in West Africa.

About APDS

The Association of Public Diplomacy Scholars is a graduate student organization dedicated to promoting public diplomacy and creating forums for dialogue advancing and promoting this and related fields, including public relations, mass communications, international relations, and media studies. Our colleagues are Masters candidates in the Public Diplomacy program at Syracuse University, pursing an M.A. in International Relations from the Maxwell School of Citizenship and Public Affairs and an M.S. in Public Relations from the S.I. Newhouse School of Public Communications. To learn more, visit publicdiplomacy.syr.edu.

About the Exchange Journal

Exchange: The Journal of Public Diplomacy is a graduate student-run print and online publication of the Association of Public Diplomacy Scholars (APDS) at Syracuse University. Exchange provides public diplomacy scholars and practitioners with a forum to share research and experience that expands the field’s body of knowledge. Exchange publishes a range of articles pertaining to public diplomacy and related fields, including international relations, public relations, public affairs, media studies, cultural studies, economics, and nation branding. To learn more, visit surface.syr.edu/exchange.

For more information, contact Kevin McElligott at krmcelli@syr.edu.

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