Egan quoted in Washington Post story about Lean Cuisine marketing strategy with women

May 29, 2018

Beth Egan, associate professor of advertising, was quoted in the Washington Post article “Lean Cuisine wants to talk to women about ‘having #ItAll.’ They want none of it.”

"It’s one of those sparks that ignites, and a brand hopes they ignite in a positive direction, but unfortunately it just turned left for them."

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