Egan interviewed by 1010 Wins about Fox's six-second ads

September 22, 2017

Beth Egan, associate professor in the advertising program, was interviewed by Adrienne Mitchell for a segment on New York's 1010 Wins. Mitchell asked for Egan's thoughts regarding Fox's use of six-second ads during NFL games. Highlights from Egan's comments include:

“If they can make the break shorter, can they keep the audience longer?”

“It’s not a big surprise that the networks would go there, they’re losing audience to other platforms and are trying desperately to get them back.”

“I think it’s a desperate attempt by the networks to bring back these audiences.”