"Do right, and do good."

by Nicolette Loporcaro

September 25, 2018

Publicis Health program manager Lori DePace talks about the importance of social responsibility in corporate culture

Lori DePace
Lori DePace

Lori DePace, program manager of Publicis Health, describes the work being done every day in health advertising as “purposeful, meaningful and impactful.” Publicis Health, an arm of Publicis Group, has over 5,000 employees, 18 different agency brands and 40 offices worldwide, and has been ranked as the number one healthcare communications network for six years.

DePace said that although getting involved in the pharma space could be daunting, its mission is simple: do right, and do good.

Publicis Health aims to help their clients—which include Johnson and Johnson, Bristol Meyers Squibb and Pfizer—become leading forces in their industries by providing the right solutions to whatever problems they have. DePace showed a reel of many popular advertising campaigns Publicis Health has worked on. These included the Eyelove commercials for the treatment of dry-eye featuring Jennifer Aniston and the attention deficit hyperactivity disorder (ADHD) campaign with Adam Levine, the Maroon 5 frontman, who shared his own struggles with ADHD.

DePace spoke about the importance of “doing right and doing good” through Corporate Social Responsibility. One way Publicis Health tries to hold to this ideal is by instituting an annual employee hiatus day, during which every employee volunteers in the community.

The ethos of community involvement comes from the top down, DePace said. Publicis Health chairman Nick Colucci got the company involved in the American Heart Association Wall Street Run, and took the fundraising for this event from $400 to $400,000 in just five years. CEO Alexandra von Plato partnered with the National Alliance on Mental Illness (NAMI) to create pro-bono campaigns about reducing mental health stigma on college campuses.

DePace also talked about Publicis Health’s reputable nine-week internship program, which was named one of the Top 100 internship programs in the country by WayUp, alongside companies like Nike and Spotify. DePace said she was extremely proud of this recognition, and has helped expand the program from 20 to 82 interns.

DePace described interns as “short-term, full-time employees” who are treated with respect and given real responsibilities. As part of the internship, Publicis Health asks their interns to “do right and do good” by participating in their #InternWithPurpose initiative. Part of this initiative includes interns working with the NAMI campaign on their college campuses, and even pitching their own ideas such as creating donation closets in schools for those in need. The internship program concludes with an end-of-summer project that gives the students the opportunity to work with actual clients. 

DePace also said she is eager to have a diverse group of people who “look like the rest of the world” working with Publicis Health. Employee collectives, called Business Resource Groups, are focused on the needs of different communities, including LGBTQ, women, people of color, veterans and even employees early in their careers. DePace called these groups “allies like no other,” and said they foster a supportive and interactive work environment.

Doing work that is genuinely “for the good” is truly the key for a successful company, DePace concluded.

Nicolette Loporcaro is a senior television, radio and film major at the Newhouse School.