Webinar Banner for 	 Nudging Your Communications Toward Behavioral Change: Insights for public relations/communications professionals from neuroscience, behavioral economics and psychology.

Communications Management offers free webinar on ethical decision influencing

February 12, 2018

Nudging Your Communications Toward Behavioral Change: Insights for public relations/communications professionals from neuroscience, behavioral economics and psychology.

Dr. Terry Flynn, APR, FCPRS
Associate Professor, McMaster University
Adjunct Professor, Newhouse School at Syracuse University
Director, Behavioral Insights Research Center, Institute for Public Relations
Trustee, Arthur W. Page Society and the Institute for Public Relations
Former President of the Canadian Public Relations Society

Date: Wednesday, Feb. 28, 2018
Time: 12:00 p.m. EST
Duration: 1 hour

There has been a great deal written over the last 10 years about the importance and challenges in changing employees', customers' and policymakers' attitudes and behaviors. Behavioral economists such as Richard Thaler and Cass Sunstein first proposed the notion of “communicative nudges” in 2008 to ethically influence individual, organizational and governmental decision making. Since that time, the practice has been adopted by a number of countries, governmental bodies, and institutions and corporations with important and significant outcomes.

As the president of the World Bank stated in 2015, “the promise of this approach to decision making and behavior is enormous, and its scope of application is extremely wide.”

Join two-time Newhouse alumnus and adjunct professor in the Communications Management degree program Dr. Terry Flynn, APR, FCPRS, for an online discussion on the role of communications/public relations in the nudge process and how lessons and insights from behavioral science can influence and impact your strategic communication efforts.

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