Communications Management to offer free webinar on digital communications

November 1, 2017

Gary Grates and Dr. Regina Luttrell will present "Analysis to Engagement: Demystifiyng the Digital Communications Landscape" on Nov. 8

Register for the free webinar>>

Join the W2O Group and the S.I. Newhouse School of Public Communications for a free webinar as we discuss today’s trends and insights surrounding social media in the digital age.

The pressure is on for social media managers to juggle multiple social media strategies and platforms simultaneously, advance tactics, and measure performance. So, how do you know if your initiatives are driving business goals? Join W2O principal Gary Grates and Dr. Gina Luttrell from the executive education program at the Newhouse School to learn the best methods to measure your organizations social media strategy. The webinar is a preview to what students enrolled in our January elective courses will be learning in more detail during the spring semester.

During this webinar, you will:

  • Explore a new model where analytics drives the strategy.
  • Understand the marketplace, workplace, and core drivers of change.
  • Apply the 1-9-90 model of social media influence.
  • Incorporate the core principles of the PESO model to compliment an organizations social media direction.
  • Learn how to establish S.M.A.R.T. objectives, develop key performance indicators (KPIs), and analyze social media outcomes.

Gary and Gina will be available for Q&A at the close of their presentation.

Date: Nov. 8, 2017

Time: 11:30 a.m.–12:30 p.m. EST

Register for the free webinar>>

Learn more about the two exciting courses offered through the Newhouse School's communications management master's program during our five-day residency from Jan. 6-10, 2018. These courses are available to both enrolled Syracuse University students and new students not currently enrolled in a Syracuse University program.

Applicants who enroll by November 22 are eligible for scholarship support for the January residency.