Associate Dean Joel Kaplan pens 'marketing to millennials' article for Mashable

By Joel Kaplan

July 20, 2015

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

As a baby boomer, I've seen media trends come and go, and the millennial generation has presented entirely new challenges to the field of marketing. But, I've spent much of my career figuring out how to sell products to different types of people, and with age comes the knowledge and attitude not to be put off by something new.

There is no question that marketing is changing — newspaper advertisements, television commercials and direct mail don't have the influence they once had. Millennials have changed all that, collectively drawing marketers' focus toward online and mobile marketing.

Continue reading the full article here. 

 

Photo courtesy of Mashable. 

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