Ashley Villone, G'14

August 9, 2017

“Though I am not working directly in media management, I have been able to apply the skills I acquired from my program in many ways.”

Ashley Villone, G’14, graduated with a degree in new media management. She currently works as the Senior Coordinator of Royalty & Client Services at BMG Rights Management. She worked at the company in New York City for two years before transferring to their Nashville office earlier this year.

A photo of Ashley Villone G'14 at BMG
Ashley Villone G'14 at BMG

How did you obtain your current position, and what positions did you hold before it?

Prior to attending Newhouse, I was pursuing a master’s in music business at New York University. My undergraduate degree was in music business, and I quickly realized that it was more pertinent for me to obtain my master’s degree in an area that could enhance my skill set. I enjoyed NYU, but when I found the new media management program at Newhouse, I knew that was the program I was looking for to add that extra skill set. I still had hopes of working in the music industry upon graduating, and I was still receiving emails about job openings. This opening with BMG was one of the positions I applied to. Within two weeks of applying and interviewing, I was offered the position.

What are your job responsibilities?

My responsibilities include communicating with BMG publishing clients, which include songwriters, co-publishers, artist management companies and business managers. I also serve as the local US administrator for our client site, myBMG.com. I generate client accounts, conduct training sessions and assist with any technical problems. This past year I was part of the global team to redesign the site and conduct user focus groups.

How do you feel Newhouse prepared you for your current job?

As part of my position I work as the US administrator of our online client site. I often use Google Analytics to assess how often the site is accessed, as well as the location of logins. I also use Google Analytics to see which pages of the site users look at most often and how we can develop engagement for longer. Newhouse prepared me to be able to confidently make use of Google Analytics and share the results with our executives.

Why did you select Newhouse for graduate studies?

I really wanted a program that would expand my skills and knowledge from my undergraduate degree, and from a discussion with family members, it was recommended that I look into a communications program at Newhouse. The new media management program really piqued my interest, and I loved the fact the program was an intensive one-year.

What was unique about your graduate program?

I think the most unique part of my program was the makeup of the group. I believe there were about 20 or so people in the program, and three-quarters of the class were international students. This gave me the opportunity to work with many different people and gain an understanding of working in multicultural groups. I even was able to learn some Mandarin along the way.   

Describe your most valuable/significant experience at Newhouse.

I feel our summer capstone project was the most valuable experience. We worked as a group to build an online site called Livable CNY. I worked as a writer, line editor and content optimization consultant. While working on this project I became certified in Google Adsense and Google Analytics. In addition, I began working with the team to create sponsored content for clients and worked with the marketing team to run advertising campaigns.

Is there a professor or class that you would recommend?

I would recommend Professor Masiclat, hands-down. He is tough at times, but he pushes you to be your best and is always there to discuss any questions you may have from the class or just out of curiosity.

Best on-campus memory or activity?

In my year at Newhouse I was a board member of the GSO and I worked at the Daily Orange as the Special Events Manager. While at the Daily Orange I created the first Beats and Eats music and food truck festival.

What advice do you have for current or incoming students?

First off, I would advise them to really take in the experience and people that you meet from this opportunity because it is over before you know it. Secondly, being someone who is working in a different industry than what I received my master’s in, I would say that you need to be adaptable in the sense of being able to apply skills from your master’s program into your work. Though I am not working directly in media management, I have been able to apply the skills I acquired from my program in many ways.  Having a diverse education really does allow you to expand your career in the real world because in today’s market the jobs are more demanding and changing than ever before.

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