Public Relations

Why & How True Stories Matter

Thursday, Feb. 23, 2017, 11:30 p.m. Joyce Hergenhan Auditorium, Newhouse 3

In a loud, complex and data-saturated media landscape, true stories matter, more than ever. Thaler Pekar '85 will discuss why the ability to spot, structure and share stories is crucial to success as a professional communicator, and present different ways to use story throughout work and career.

Pekar is an internationally recognized pioneer in the field of organizational narrative, leadership storytelling and persuasive communication. She has been recognized by the BBC and the Smithsonian Institution as an expert on business storytelling, and the United Nations High Commissioner for Refugees has institutionalized the use of her Telly Award-winning video on LGBTI refugees in South Africa.

Thaler began her communications career combining her Newhouse education with her passion for social change and issue advocacy. Her curiosity, quest for truth and desire to help clients achieve strong results has led her progression from public relations to political organizing; from public affairs to values-based communication; and from finding and sharing stories to applying the powerful tool of story throughout organizations.

Information about the speaker

Thaler Pekar '85
Thaler Pekar & Partners

For more information, contact:
Betsy Feeley

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