This is a photo of Joon Soo Lim CONTACT & LOCATION INFO
Education:
  • Ph.D. University of Florida
  • M.A. Korea University
  • B.A. Korea University
Expertise:
  • Corporate Social Responsibility Campaigns
  • Public Relations Campaigns
  • Risk Communications
  • Social Media and Public Relations

Joon Soo Lim

Assistant Professor Public Relations Also teaches in: Public Diplomacy

Joon Soo Lim, PhD, is assistant professor in public relations. Lim’s research focuses on communication strategy for public relations and advertising in the digital environment. His primary research interest lies in consumers’ cognitive and behavioral responses to health, advertising and public relations campaigns, using structural equation modeling and mediation analysis. Much of Lim’s recent research involves testing theory-driven models regarding the effect of public relations/CSR campaigns using blogs and social media on achieving public relations or business outcomes.

Lim has been named a Page Legacy Scholar two timesin 2012 and 2017.

He has previously been a faculty member at Middle Tennessee State University and Mississippi State University, where he primarily taught upper-level public relations courses, such as public relations visual communication, public relations production, social media and public relations, public relations cases, public relations campaigns, and public relations research. At the Newhouse School, Lim teaches public relations campaigns and graduate-level public relations theory and theories in attitude change.

Lim’s work has been published in such journals as Communication Research, Journalism & Mass Communication Quarterly, Journal of Marketing Communications, Computers in Human Behavior, International Journal of Advertising, Journal of Public Affairs, International Journal of Communication, International Journal of Strategic Communication, Telematics and Informatics, Journal of Public Relations Research and Public Relations Review, among others. He has also presented numerous studies at national conferences and has won four top paper awards from Association for Education in Journalism and Mass Communication (AEJMC) conferences, including the Chafee-McLeod top paper award.

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