• Ph.D. University of Wisconsin-Madison
  • B.A. McGill University
  • Health Communications
  • Communications Research
  • Human-Computer Interaction
  • Media Psychology

Frank Biocca

Director, M.I.N.D. Lab Newhouse Professor Communications Also teaches in: Mass Communications Media Studies Television, Radio & Film

Frank Biocca directs the Newhouse School’s M.I.N.D. Lab, part of a network of collaborative research labs for scholarly work in communication, cognitive science and human-computer interaction. He is a World Class University Professor at Sunkyunkwan University in Seoul, South Korea.

Biocca is interested in how mind and media can be coupled to extend human cognition and enhance human performance. He has conducted research on the psychology of presence in virtual environments, spatial cognition and information organization in high-bandwidth and mobile system collaborative augmented reality systems and adapting interfaces to cognitive styles and sub-cultural differences.

He is the author of "Communication in the Age of Virtual Reality." He holds patents on augmented reality technology. He participated in the introduction of the first portable computer.

Biocca was previously an associate professor at the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication, and the AT&T Endowed Chair Professor at Michigan State University.


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