Cheryl Abrams

Adjunct Faculty Public Relations

Cheryl Abrams serves as director of communications and digital media for Crouse Health in Syracuse, New York, and as an adjunct professor in the public relations department at the Newhouse School, where she has taught Advanced Writing for Public Relations in the Digital World since 2014.

Abrams earned a Master of Science in Communications Management from Newhouse; in August 2015, she presented her capstone research project, Building Trust and Reputation in Health Care’s Digital Age. Her professional interests include interpersonal and organizational trust; leadership; brand love and reputation management; and brand journalism.

She also completed a graduate certificate through The Academy of Healthcare Leadership Advancement at Cornell University’s Johnson Graduate School of Management. She earned a bachelor’s degree in English/Communications from Le Moyne College, where she was inducted into Alpha Sigma Lambda honor society, and is a graduate of Leadership Greater Syracuse.

Abrams joined Crouse in 2006, and is focused on expanding the hospital’s digital footprint via the Crouse website and social media platforms; leading the hospital’s brand storytelling endeavors; serving as editor of YourCare, the hospital’s community publication; and serving as a member of the creative team for Crouse service line marketing and branding campaigns. She also develops and executes internal and external communications for various hospital departments and programs, and is a member of the hospital’s organizational culture oversight team and patient experience initiatives.

Prior to joining the health system, Abrams served as director of public relations at the Everson Museum of Art and for the Syracuse Symphony Orchestra, where she led a major public and community relations initiative for the orchestra’s return to Carnegie Hall in 2003. Central New York’s Civic Morning Musicals presented her with their Crystal Award for outstanding service to the cause of music.

The recipient of a number of local and national writing awards, Abrams is a member of the Public Relations Society of America and serves on the Executive Committee of its Health Academy. She is also a member of the Syracuse Press Club, which presented her with the Bernard and Dorothy Newer Service Award for Member Contributions; the American College of Healthcare Executives; and the American Hospital Association’s communications arm, the Society for Healthcare Strategy and Market Development.

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