This is a photo of Amy Falkner CONTACT & LOCATION INFO
Education:
  • M.A. Syracuse University
  • B.A. St. John Fisher College
Classes taught:
  • Media Planning
  • Media Buying
  • Advertising Strategy
Expertise:
  • Digital Advertising
  • Internet Advertising
  • LGBT Branding/Marketing
  • Media Planning and Sales

Amy Falkner

Senior Associate Dean for Academic Affairs Associate Professor Advertising Also teaches in: Communications@Syracuse

Before entering the academy, Amy Falkner worked for 10 years in the newspaper industry in both editorial and advertising. In 1995, she was named to PRESSTIME magazine's "20 Under 40" list, which honors young professionals in the newspaper business.

In 2006, Falkner was selected to participate in the Scripps Howard Academic Leadership Academy, a group of mass communication professionals and scholars picked from a nationwide pool to learn strategies and insights for leading mass communication programs in the 21st century.

She is a two-time winner of the Newhouse Teaching Excellence Award, which is chosen annually by students. She was also honored with the Meredith Teaching Recognition Award from Syracuse University.

Falkner is the lead researcher for the 2001 Gay/Lesbian Consumer Online Census, a comprehensive study of gay, lesbian, bisexual and transgendered demographics, purchasing behaviors, lifestyle and media usage.The study is used by Fortune 500 marketers and media companies as a tool for developing products and marketing messages tailored to GLBT consumers.

She was a fellow at the Poynter Institute for Media Studies. She is a graduate of the Newhouse School.

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