Newhouse School of Communications

Events:

November 12

Adam Werbach, Saatchi & Saatchi S
Thursday, November 12, 2009,
Time: 6:00 PM - 8:00 PM
Location: Joyce Hergenhan Auditorium, Newhouse 3

Adam Werbach, global CEO of Saatchi & Saatchi S, will visit the Syracuse University campus on Thursday, November 12, as a guest of the Newhouse School and the Sustainable Enterprise Partnership, led by the Martin J. Whitman School of Management, the SUNY College of Environmental Science and Forestry and the Syracuse Center of Excellence in Environmental and Energy Systems. He will speak on “Strategy for Sustainability” at 6 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. His talk is free and open to the public. Parking is available in SU pay lots.

Werbach is widely known as one of the foremost experts in sustainability strategy. In 1996, at age 23, he was elected the youngest-ever president of the Sierra Club, the oldest and largest environmental organization in the United States. Since then, Werbach has declared environmentalism dead, built and sold three companies and merged with global ideas company Saatchi & Saatchi to create the world’s largest sustainability agency, Saatchi & Saatchi S. As its global CEO, Werbach guides sustainability work from China to South Africa to Brazil, advising companies with nearly $1 trillion in combined annual sales, including Walmart, Procter & Gamble, General Mills and WellPoint. Werbach worked with Walmart to engage the company’s 1.9 million associates in its sustainability effort, creating the Personal Sustainability Project (PSP).

Twice elected to the International Board of Greenpeace, Werbach is a frequent commentator on sustainable business, appearing on networks including BBC, NPR and CNN, and shows ranging from the “The O’Reilly Factor” to “Charlie Rose.” He is the author of “Strategy for Sustainability” (Harvard Business Press, 2009).

In his talk, Werbach will discuss how leading businesses are setting “North Star Goals”—which aspire to solve global human challenges while connecting an enterprise and its people to the forces of change—instead of traditional “BHAGs” (Big Hairy Audacious Goals) to guide their progress; how upstarts like Method Home are joining giants like Walmart in engaging their employees to innovate and reinvent from the bottom up; and how transparency is helping companies from Nike to Clorox radically improve their products and engage stakeholders to build their brand.

For more information about his talk, contact Brian Sheehan at (315) 443-9247 or bjsheeha@syr.edu.

November 20

Social Media for Non-Profits
Friday, November 20, 2009,
Time: 3:00 PM - 5:00 PM
Location: United Way Syracuse, 518 James St

Philip Johnson, a doctoral student in the Newhouse School, will lead a seminar on social media for non-profits on Friday, November 20, from 3 to 5 p.m. at the United Way’s Gifford Community Room, 518 James Street, Syracuse. The event is free. RSVP by November 13 at commrelations@gmail.com.

Johnson will discuss the use of social media tools—including Twitter, Flickr, Facebook, LinkedIn and blogging—to benefit non-profit agencies. Quick tutorials will be included.

For more information about the seminar, contact Johnson at 430-9133 or phjohnso@syr.edu.

If you have an event you would like added to the calendar, please contact Robyn Kobasa, rskobasa@syr.edu