Newhouse School of Communications

John Philip Jones
Professor, ADV
Advertising

B.A. (Honors) Cambridge University
M.A. Economics, Cambridge University

Office: Newhouse 2 Rm. 370
Telephone: 443-3489
Email: jpjones@syr.edu

ON LEAVE

Before entering academe in 1981, Professor Jones spent 27 years in the advertising industry, including 25 years with J. Walter Thompson in Europe.

His books include What's In a Name? Advertising and the Concept of Brands (1st edition, Lexington Books, 1986; 2nd edition, M.E. Sharpe, 2003); Does It Pay to Advertise? (Lexington Books, 1989); When Ads Work (Lexington Books, 1992); Getting It Right the First Time (Admap Publications, 1996); The Ultimate Secrets of Advertising (Sage Publications, 2002); Fables, Fashions and Facts About Advertising (Sage Publications, 2004); How to Turn Advertising Expenses into Investments (Pearson Educational, India, 2005). His books have been translated into nine foreign languages.

He was the editor and part-author of the most comprehensive collection of professional and academic papers on advertising practice available anywhere in the world. This work was published in five volumes (of over 2,000 pages) by Sage Publications between 1998 and 2000.

His works are widely used by marketing and advertising practitioners in many countries, and he is considered to have broken much new ground in the quantitative evaluation of advertising effects.

Professor Jones is an active consultant in the advertising field and travels the world in connection with this activity. He is an Adjunct Professor at the Royal Melbourne Institute of Technology, Australia; and a Visiting Professor at the Copenhagen Business School, Denmark.

He has received a number of national awards. In 2001 he received the Syracuse University Chancellor's Citation for Exceptional Academic Achievement.

Expertise:

• Advertising/ Behavioral Effects
• Contribution of Advertising to Brands
• Economics of Advertising