Newhouse School of Communications

Jong-Hyuok Jung
Assistant Professor, ADV
Advertising

B.A. Korea University
M.A. University of Florida
Ph.D. The University of Texas at Austin

Office: Newhouse 2 Rm. 378
Telephone: (315) 443-9232
Email: jhjung02@syr.edu

Jong-Hyuok Jung, Ph.D. (The University of Texas at Austin) is an Assistant Professor of Advertising Department at S.I. Newhouse School of Public Communications, Syracuse University. He teaches Advertising Media, Interactive Advertising, and Advertising Research. His major research interests include advertising effectiveness in new media environment, interactive advertising, and consumer behavior. Especially, he is interested in use of mobile devices as advertising medium. Prior to pursuing his academic career, Dr. Jung worked as a broadcast producer at South Korea's the largest cable TV home shopping network LG Home Shopping. He also worked for South Korea's Seocho city as web designer, and held internship at South Korea’s leading film distributor CJ CGV as strategic planner. He has presented numerous refereed research papers at Association for Educators in Journalism and Mass Communication (AEJMC) conference, and American Academy of Advertising (AAA). His works have been published in International Journal of Advertising, and International Journal of Consumer Marketing.

Expertise:

• Advertising
• Advertising/ Behavioral Effects
• Attitude Change and Theories of Persuasion
• Consumer Insights
• Internet Advertising
• New Technology (relating to Web design and use)