Newhouse School of Communications

Edward W. Russell
Assistant Professor, ADV
Advertising

Master of Science in Advertising, Northwestern University, Summa Cum Laude

Office: Newhouse 2 Rm. 376
Telephone: (315) 443-4045
Email: edrussel@syr.edu

Ed Russell spent 25 years in the advertising business working for some of the largest and best known firms in the world.

A graduate of Ohio University and Northwestern University, Ed started his advertising career with one of the most awarded agencies in Chicago. Following Graduate School, Ed moved to New York to work for Saatchi & Saatchi Advertising.

During his 25 years in the business he has worked on most every product category in nearly every market around the world.

In 1989, Ed moved to Frankfurt, Germany as European Account Director of Saatchi & Saatchi's largest business. Six months after arriving, the Berlin Wall came down (Ed claims it wasn't all that sturdy to begin with) and suddenly Ed had the job of opening 12 new offices all over Eastern Europe. When the German posting was complete, the Russell's moved east to become CEO of Leo Burnett's office in Warsaw, Poland. Leo Burnett Warsaw was a stunning success moving from a country with no advertising business to Leo Burnett's 3rd most award-winning and second fastest growing advertising agency in the world.

Ed was brought to Leo Burnett's Chicago headquarters where he headed the agency's Procter & Gamble international business; their second largest global business. This meant Ed was responsible for 410 brands in 98 countries and managing nearly $1 billion in billings. The agency won more new business during this time from P&G than in their entire history. Ed authored Leo Burnett's International training program; "LeoSmarts."

Two full passports, several million frequent flyer miles and a lot of jet lag later, Ed joined us at Newhouse.

Ed is the author of "The Fundamentals of Marketing Communications" from AVA Publishing and various other submissions.

Ed and his wife of 30 years have two children and live in Manlius, New York.

Ironically, teaching advertising was what Ed set out to do in the beginning. He just took a particularly scenic trip to get here.

Expertise:

• Advertising
• Advertising Education
• Advertising/ Behavioral Effects
• Advertising/Creative
• Advertising/Criticism
• Brand Marketing
• Communications Management
• Corporate Branding, Advertising and Identity
• Interactive Advertising and Marketing
• Internet Advertising
• Persuasive Communications