Newhouse School of Communications

Sung-Un Yang
Assistant Professor, PR
Public_Relations

Ph.D. University of Maryland
M.A. University of Maryland

Office: Newhouse 2 Rm. 365
Telephone: (315) 443-9347
Email: suyang@syr.edu
Email: sungpal2002@gmail.com

Sung-Un Yang, Ph.D. (University of Maryland, 2005), is an assistant professor of Public Relations at S. I. Newhouse School of Public Communications, Syracuse University. He also serves a professor in the Public Diplomacy program at Syracuse University.

Dr. Yang teaches Public Relations Priniciples and Concepts (PRL 206); Public Relations Research (PRL 315/PRL 611); and Introduction to Public Diplomacy and Communications (PRL 602). In 2009, he won Syracuse University’s Teaching Recognition Award from the Meredith Program at Syracuse University.

Dr. Yang’s research agenda includes organization-public relationship management; reputation management of organizations and countries; new/social media and communication effectiveness; and crisis and risk communication. He has received several awards for his research, including the 2004 - 2006 Best Doctoral Dissertation Award from International Communication Association (ICA) Public Relations Division and Top Research Paper awards from most major international conferences in his field, including International Communication Association (ICA), Association for Education in Journalism and Mass Communication (AEJMC) and Public Relations Society of America (PRSA).

He currently serves on the editorial boards of Communication Research, Journal of Public Relations Research, and Communication Quarterly. Dr. Yang is the author of Reputation Management for Organizations: Effects of Organization-Public Relationships and 26 referred conference papers, as well as authoring or coauthoring 22 referred publications in several reputable referred journals in his field, including Journal of Public Relations Research, Public Relations Review, Corporate Reputation Review, Journal of Communication Management, Public Relations Journal, Higher Education, Journal of Marketing in Higher Education, and other journals.

Representative recent publications include:

• Kang, M., & Yang, S.-U. (in press). Comparing effects of country reputation and the overall corporate reputations of a country on international consumers' product attitudes and purchase intentions. Corporate Reputation Review. 
• Yang, S.-U., & Kang, M. (in press). Measuring blog engagement: A four-dimensional scale. Public Relations Review. 
• Kang, M., & Yang, S.-U. (in press). Mediation effects of organization-public relationship outcomes on public intentions for organizational supports. Journal of Public Relations Research. 
• Yang, S.-U., & Lim, J. (2009). The effects of blog-mediated public relations on relational trust. Journal of Public Relations Research, 21(3), 341-359. 
• Yang, S.-U., Shin, H., Lee, J.-H., & Wrigley, B. (2008). Country reputation in multidimensions: Predictors, effects, and communication channels. Journal of Public Relations Research, 20(4), 421-440.
• Yang, S.-U. (2007). An integrated model for organization-public relational outcomes, organizational reputation, and their antecedents. Journal of Public Relations Research, 19(2), 91-121.
• Yang, S.-U., & Grunig, J. E. (2005). Decomposing organizational reputation: The effects of organization-public relationship outcomes on cognitive representations of organizations and evaluations of organizational performance. Journal of Communication Management, 9(4), 305-326.

Expertise:

• Corporate Communications
• Public Relations Management
• Public Relations Research Methods
• Reputation Management