Newhouse School of Communications

AMY FALKNER

Amy Falkner

Amy Falkner
Assoc. Dean for Academic Affairs; Associate Professor, ADV
Advertising

B.A. St John Fisher College
M.A. Syracuse University

Office: Newhouse 1 Rm. 505B
Telephone: (315) 443-1909
Email: apfalkne@syr.edu

Amy Falkner is the Associate Dean for Academic Affairs at the S.I. Newhouse School of Public Communications. She was promoted to this position in May 2006. That summer she was selected to join the initial class of 15 Scripps Howard Academic Leadership Academy fellows. This group of mass communication professionals and scholars was picked from a nationwide pool to learn strategies and insights for leading mass communication programs in the 21st century.

Falkner teaches courses in media planning/buying and advertising strategy. The senior classes of 2008 and 2001 awarded her the Newhouse Teaching Excellence Award. She is the only two-time winner of this award. The University also named her a Meredith Teaching Excellence Award winner in spring 2003.

Falkner is the lead researcher for G/L Census Partners, which conducts the Gay/Lesbian Consumer Online Census, a comprehensive study of gay, lesbian, bisexual and transgendered demographics, purchasing behaviors, lifestyle and media usage. Started in 2001, the study is used by Fortune 500 marketers and media companies as a tool for developing products and marketing tailored to GLBT consumers.

Before entering the academy, Falkner worked for 10 years in the newspaper industry in both editorial and advertising. In 1995, she was named one of Presstime magazine's Top 20 newspaper executives under 40.

Falkner entered the newspaper advertising business after finishing a fellowship at the Poynter Institute for Media Studies in its select media management and entrepreneurship program. She has a master’s degree in magazine journalism from the Newhouse School and a bachelor’s degree in communications/journalism from St. John Fisher College.

Expertise:

  • Gay and Lesbian Marketing
  • Internet Advertising
  • Media Planning and Media Sales