The new media management program (NMM) is offered jointly between the Newhouse School and the Martin J. Whitman School of Management. Students split their coursework between the two colleges.
This is a challenging and very selective program. The typical NMM graduate student has a Graduate Record Examination (GRE) quantitative score of 700 and a GRE verbal of 550. International students must have a Test of English as a Foreign Language score of at least 104 to complete the coursework.
See the 2016-2017 NMM master's program courst list for more information.
For complete program requirements and a list of available new media management graduate courses, see the Syracuse University Course Catalog.
Featured Course: ICC 606
Students learn and use software tools such as site analytics, tracking code, and the PageRank algorithm to manage search engine results and online traffic. Emphasis on theoretical basis of web traffic aggregation and SEO principles.
Featured Course: ICC 683
Students conduct advanced business analysis and consulting for various media companies, with an emphasis on New York city media companies. This includes a spring trip to NYC.