Curriculum

Courses in this interdisciplinary program, dubbed "the fusion of communications and business," are drawn from the following general areas:

  • Public relations theory
  • Public opinion research
  • Communications law
  • Public relations management
  • Communications theory
  • Accounting
  • Finance
  • Organizational behavior
  • Strategic planning
  • Problem-solving
  • Measurement and evaluation in communication
  • Marketing/marketing communications

Electives in specialized topics (for example, emerging technologies and social media, crisis communications, conflict resolution, negotiation, leadership, advertising, branding and facilitation) are developed annually based on student interest.

For complete communications management graduate program requirements, see the Syracuse University Course Catalog. 

 

back to top