Pictured above: Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, leads the "Lovemarks" Student Workshop, sponsored by the Eric Mower Advertising Forum.
As an advertising graduate student, you learn about advertising practice, management and marketing. You take a comprehensive look at strategic planning, creative strategy, media planning, digital advertising, branding and fashion advertising as well as communications law, theory and research, while honing your writing and visual communication skills. At the end of the one-year program, you produce an integrated marketing communications campaign for a real-world client.
Featured Course: ADV 625
This six-credit course allows student to apply skills learned from the graduate course work and develop integrated advertising campaigns for real clients. Move from a thorough understanding of advertising to becoming an active practitioner of the craft, intensive and hands-on experience.
See examples of student work.