Curriculum

As an advertising graduate student, you learn about advertising practice, management and marketing. You take a comprehensive look at strategic planning, creative strategy, media planning, digital advertising, branding and fashion advertising as well as communications law, theory and research, while honing your writing and visual communication skills. At the end of the one-year program, you produce an integrated marketing communications campaign for a real-world client. 

For complete program requirements or a list of all available graduate advertising courses, see the Syracuse University Course Catalog. 

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