Advertising

Prepare for a fast-paced and rewarding advertising career with Newhouse's professional master's program.

Our master’s degree program in advertising builds upon your undergraduate education and prepares you for a successful career. This one-year, cost-effective and intensive program gives you hands-on training with exemplary faculty that will prepare you for a top job in the advertising industry.

What is the focus of the program?

Our one-year, management-focused program will provide you with a comprehensive look at the advertising industry, with coursework in:

  • Advertising practice and management
  • Digital advertising and branding
  • Marketing communication
  • Advertising/public relations law
  • Advertising/communications research
  • Writing and visual communications

Our curriculum helps you develop professional strategies to succeed and thrive in positions at advertising agencies, corporate advertising departments and media companies. We are also paying close attention to the growing field of digital advertising. You will have many options to study the industry, including the Digital Branding and Strategies Course (ADV 523), which examines interactive practice, strategy and measurement.

Find additional curriculum information here.

 

See the 2014-2015 ADV master’s program course list here.

 

What will I do and experience as an MNO master’s student?
  • You begin the program in early July; most students finish in June of the following year.
  • We offer a premier speaking program that presents top leaders from leading agencies and companies each semester.
  • Our advertising faculty members have worked in the field—on the client side, with the media and in multinational advertising agencies. They remain involved with the industry through consulting, research projects and industry events.
  • Your year of study will culminate in the Advertising Campaigns Capstone, in which you will you develop intensive and integrated marketing communications campaigns for real-world clients, many of whom offer awards, including internships, job opportunities or monetary prizes to recognize exemplary work.
  • While our grad program is not designed for portfolio development, you will create multiple campaigns throughout the year, which may be very helpful for students with creative skills and ambition.
  • Students should expect to do a lot of group projects both inside and outside of class. 
  • Continue your hands-on, real world experience working for The NewHouse, a student-run advertising agency based at Newhouse.
  • The program takes an annual trip each fall to New York City to visit ad agencies and to familiarize students with the agency environment on Madison Avenue. Students return to New York City the following summer to make a business pitch and presentation in front of clients.
Where are recent graduates working and what are they doing?

Most students begin searching for jobs in major metropolitan areas. We have a strong job network with ad agencies and alumni in New York City, Chicago, Los Angeles, San Francisco, Florida, Boulder and elsewhere. Here are a few examples of where our graduates are working today:

  • Brand strategist at Gotham
  • Content manager at Crispin Porter + Bogusky
  • Global coordinator at Wunderman
  • Account executive at Bolster Labs
  • Strategic planner at Saatchi & Saatchi, LA
  • Senior associate at Mindshare

Learn more about our employment statistics and alumni.

How can I apply?

You may find all of the deadlines and details on how to apply here. Questions? Email pcgrad@syr.edu or call 315-443-4039.

Who can I talk to if I have questions about the program?

Find an in-depth master’s program FAQ here. You may contact program director James Tsao at jctsao@syr.edu or 315-443-7362. You may also email the general grad program at pcgrad@syr.edu or call 315-443-4039.

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