EDGE participants promote Syracuse City Schools' career fair and tech expo
The W.P. Ehling Chapter of the Public Relations Student Society of America at Syracuse University offers students two programs to help them improve their technical, networking and professional skills. One of the development programs created by SU PRSSA is called EDGE. The EDGE Development Program is designed specifically for underclassmen who are interested in learning more about the public relations field while gaining experience during their first semesters of college.
EDGE is a two-semester program. The first semester focuses on building some of the technical skills associated with public relations, such as basic PR writing skills. During the first semester, participants also have multiple opportunities to hear guest lectures from faculty. In the second semester, participants gain hands-on experience by taking on a pro bono client and executing and evaluating a PR campaign. Typically, EDGE takes on two clients every year, and each co-director of development leads one of the account teams.
During the spring 2015 semester, one team of EDGE participants worked with the Syracuse City School District to help share with the community positive stories about student, faculty and district achievement. EDGE participants gained experience monitoring media, writing press materials, writing social media content and learning basic social media analytics.
EDGE teamed with SCSD to promote the Syracuse City School District’s Second Annual Career and Technical Exposition in late February at The Institute of Technology at Syracuse Central. The exposition was created as an event for students, parents and community members to learn more about the CTE programs available to high school students within the Syracuse City School District.
At this year’s CTE Expo, attendees had the opportunity to learn about 19 CTE programs including culinary arts, emergency medical technician (EMT), fire/rescue, cyber security, Navy JROTC, computer forensics and more.
The CTE programs offer hands-on instruction from local professionals and provides students with opportunities for internship and mentorship programs. Events like the CTE Expo allow students to further explore potential career interests and learn how to develop skills that translate to the professional world.
EDGE participants enjoyed helping spread the word about the SCSD programs. The team was ecstatic to see that this event had so much support, from community members and reporters alike.
Coverage of the CTE Expo:
Hill Communications is Syracuse University's student-run PR firm
Hill Comm is one of 20 student-run public relations firms nationally affiliated with the Public Relations Student Society of America (PRSSA). We are part of the William P. Ehling PRSSA chapter at Syracuse University. For more than a decade, Hill Comm has been providing a variety of communications services that are individualized for our many diverse clients.
Learn more about Hill Communications on its website.