PAN ePortfolio

An image of the PAN Portal logo.

The PAN Portal

At Newhouse, professional connections are everywhere. In a partnership with PAN Communications, a national integrated marketing and public relations agency, graduating students work with PAN public relations professionals to showcase their experiences through the PAN Portal ePortfolio Review.

A portal to a career in public relations

The Newhouse public relations experience culminates with a capstone project: an online portfolio of student work, reviewed by real-world professionals to help students become job-ready by graduation.

Inside the Portal

Newhouse partners with PAN Communications, founded by alumnus Philip A. Nardone Jr. ’82. An adjunct professor in the public relations department for more than 15 years, Nardone leads a team of PAN professionals—including several Newhouse graduates—that guide students to pursue their desired public relations career.

The PAN Portal team visits students on-campus each semester, speaks to classes about their portfolio work and advises students on how to present experience in the public relations job market. Students begin collecting experiences starting their freshman year, as final portfolios are ultimately comprised of student’s writing, research, design and digital media materials.

To see the PAN Portal in action, check out a few highlights of the 2017 semester.

Student ePortfolios

Competencies for Graduation

The Newhouse public relations program is designed based on best practices and industry recommendations, with particular attention to feedback from the Commission on Public Relations Education.  Newhouse developed the following learning outcomes that students should achieve through their course work, and the public relations faculty assesses student achievement through evidence provided in the ePortfolio. 

Download core competencies PDF>>

Public Relations Core Competencies

ePortfolio Grading Rubrics

Using rubrics, the faculty evaluate three to five outcomes an academic year to provide feedback into how to improve student learning through departmental curricular and co-curricular changes.

Download Grading Rubric PDF>>

Faculty Assessment Rubric

Grading

The PAN ePortfolios are graded according to specific criteria. Check below for the criteria that apply to your program.

  • Undergraduateopener
    • Students submit their ePortfolios in PRL497 Public Relations Management, their capstone course that aims to prepare students for their careers while learning applied management principles for public relations and the organizations in which public relations operates.  Students’ ePortfolios showcase their best work that demonstrates the knowledge and skills acquired through courses, co-curricular programs like Hill Communications, PRSSA, and internships.  This assignment is worth at least 15% of their course grade.

  • Public diplomacy studentsopener
    • In the fall semester of their second year Public Diplomacy Master’s students submit their ePortfolios in PRL725 Public Relations Management, one course that aims to prepare students for their careers while learning applied management principles for public relations and the organizations in which public relations operates.  With a heavy focus on international relations, diversity and global issues and context, students’ ePortfolios showcase their best work to demonstrates the knowledge and skills acquired through Maxwell and Newhouse courses and co-curricular programs like Hill Communications, PRSSA, the Public Diplomacy Student Association, and internships.  This assignment is worth at least 15% of their course grade.

  • On-campus master's studentsopener
    • In the spring semester of their 13-month master’s program, MS in public relations students submit their ePortfolios in PRL525 Public Relations Practicum, where students gain experiential learning experience through local internships.  With a heavy focus on management, research, storytelling, applying theory to practice, MS students’ ePortfolios showcase their best work to demonstrates the knowledge and skills acquired through courses and co-curricular programs like Hill Communications, PRSSA and internships.  This assignment is worth at least 15% of their course grade.

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