The Newhouse School and W2O Group, an independent global network of leading communications counseling firms, have partnered to create The W2O Group Center for Social Commerce. The center focuses on industry-leading skill sharing among students, professors, staff and clients in the emerging field of social commerce. Watch the video and learn how it all came together.
Newhouse's public relations program is one of the oldest and most prestigious in the nation. Here you learn how to manage corporate, government, economic, consumer and media relationships and you gain essential technical and management skills.
Strategic thinking taught here
Public relations (PR) professionals need to connect organizations with their publics through strategic communications. With a Newhouse degree, you will be well-prepared to develop those strategies and advise businesses, government entities and nonprofit organizations in matters of public opinion and social responsibility. You learn how to reach many kinds of groups, including consumers, government officials, community organizations, employees, investors and journalists. We equip you with technical skills expected of entry-level professionals and the management skills you need to advance.
The PR degree plan of action
To start, you learn the basic skills of writing, graphic design, interactive communications and oral presentation. You then study how to develop and evaluate communication campaigns. You produce campaign materials, original research, brochures and newsletters. You learn how to balance clients' expectations and budget limitations. You also work with other students to simulate common public relations events like news conferences.
As a senior, you get a feel for the most sophisticated public relations operations in the world through a faculty-supervised trip to New York City, where you meet with professionals to gain insight and get advice on job searches and portfolios.
When you graduate, you may find work in corporations, public relations agencies, government, health care institutions, schools, travel and leisure enterprises, sports organizations, trade or professional associations or high-tech ventures.